Consumer Behavior SYBMS Sem 3 Vipul Prakashan

• Publisher : Vipul Prakashan
• Author: N. G. Kale, M. Ahmed
• Edition: 2024
• Availability: In Stock
• Normally Deliver within 3-4 days

• Description :

  Consumer Behavior Book is base on latest updated syllabus and paper pattern prescribed by Mumbai University for BMS (Bachelor of Management Studies) 2nd Year semester 3 published by Vipul Prakashan. The knowledge gained through the study of this subject will be useful to the students of all through their in Management professional lives.

  
  Syllabus

   1. Introduction To Consumer Behaviour (14 Lec.)

  ♦ Meaning of Consumer Behaviour, Features and Importance
  ♦ Types of Consumer (Institutional & Retail), Diversity of Consumers and Their Behaviour – Types of Consumer Behaviour
  ♦ Profiling the Consumer and Understanding Their Needs
  ♦ Consumer Involvement
  ♦ Application of Consumer Behaviour Knowledge in Marketing
  ♦ Consumer Decision Making Process and Determinants of Buyer
  ♦ Behaviour, Factors Affecting each Stage and Need recognition

  2. Individual – Determinants of Consumer Behaviour (16 Lec.)
  ♦ Consumer Needs & Motivation (Theories – Maslow, McClelland)
  ♦ Personality – Concept, Nature of Personality, Freudian, Non – Freudian and Trait Theories, Personality Traits and It’s Marketing Significance, Product Personality and Brand Personification
  ♦ Self Concept – Concept
  ♦ Consumer Perception
  ♦ Learning – Theory, Nature of Consumer Attitudes, Consumer Attitude
  ♦ Formation & Change
  ♦ Attitude – Concept of Attitude

  3. Environmental Determinants of Consumer Behaviour (15 Lec.)
  ♦ Family Influences on Buyer Behaviour
  ♦ Roles of Different Members, Needs Perceived and Evaluation Rules
  ♦ Factors Affecting the Need of the Family, Family Life Cycle Stage and Size
  ♦ Social Class and Influences
  ♦ Group Dynamics & Consumer Reference Groups, Social Class & Consumer Behaviour – Reference Groups, Opinion Leaders and Social Influences In-group versus Out-group Influences, Role of Opinion Leaders in Diffusion of Innovation and in Purchase Process.
  ♦ Cultural Influences on Consumer Behaviour Understanding Cultural and Sub-cultural Influences on Individual, Norms and Their Role, Customs, Traditions and Value System

  4. Consumer Decision Making Models and New Trends (15 Lec.)
  ♦ Consumer Decision Making Models: Howard Sheth Model, Engel Blackwell, Miniard Model, Nicosia Models of Consumer Decision Making
  ♦ Diffusion of Innovations, Process of Diffusion and Adoption, Innovation, Decision Process, Innovator Profiles
  ♦ E-Buying Behaviour, The E-buyer vis-a-vis the Brick and Mortar Buyer, Influences on E-buying